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Wine Importer Asa Top: Navigating the China-Australia Wine Trade War |
作者姓名:Jie Bai; Su Liu; |
商品類型:Case (Field) | 商品編號:W27045 |
出版日期:2022/03/18 | 內容長度:10 頁 |
In March 2021, the wine trade war between China and Australia was escalating, and the competitive landscape in China’s wine market had changed dramatically in just three months. Asa Top, a Chinese import company that had represented certain Australian wineries for over a decade, had to rethink its marketing strategy. The general manager of Asa Top did not know when the recent trade friction between China Australia would end. After the Chinese government .....more
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Wine Importer Asa Top: Navigating the China-Australia Wine Trade War - Teaching Note |
作者姓名:Jie Bai, Su Liu |
| 商品編號:W27046 |
出版日期:2022/03/18 | 內容長度:12 頁 |
Teaching note for product W27045.
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ERKE: Consumption Binge Caused by Donations |
作者姓名:Weina Li; Su Liu; Chenxi Yi; |
商品類型:Case (Pub Mat) | 商品編號:W27047 |
出版日期:2022/01/26 | 內容長度:13 頁 |
Hongxing ERKE Industrial Co., Ltd. (ERKE), founded in 2000, was the first large Chinese sportswear company to list overseas. Despite the difficulties it faced caused by poor management and the decline of its brand influence, ERKE donated ¥50 million worth of aid to disaster-hit areas in Henan, China, shortly after severe flooding in the province in July 2021. The donation caused an unprecedented online event in China and ignited the enthusiasm of .....more
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ERKE: Consumption Binge Caused by Donations - Teaching Note |
作者姓名:Weina Li, Su Liu, Chenxi Yi |
| 商品編號:W27048 |
出版日期:2022/01/26 | 內容長度:11 頁 |
Teaching note for product W27047.
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The Qingdao International Beer Festival’s Pandemic Predicament - Teaching Note |
作者姓名:Su Liu; Paul W. Beamish; |
| 商品編號:8B21M030 |
出版日期:2021/04/01 | 內容長度:11 頁 |
Teaching note for product 9B21M030.
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The Qingdao International Beer Festival’s Pandemic Predicament |
作者姓名:Su Liu; Paul W. Beamish; |
商品類型:Case (Field) | 商品編號:9B21M030 |
出版日期:2021/04/01 | 內容長度:10 頁 |
In mid-2020, the organizer of the Qingdao International Beer Festival (QIBF) faced a predicament. The QIBF was an annual festival held every August in Qingdao, China; however, due to the COVID-19 pandemic, the organizer had initially abandoned the idea of holding the QIBF in 2020. By the end of March 2020, the spread of the pandemic in China had been basically contained. The organizer then decided to restart the event preparations. However, on June .....more
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Haier’s High-End Brand Casarte: Can Multi-Branding Work? - Teaching Note |
作者姓名:Baolong Ma; Rubing Bai; Su Liu; Hongwei Ma; |
商品類型: | 商品編號:8B20M203 |
出版日期:2020/11/30 | 內容長度:13 頁 |
Teaching note for product 9B20M203.
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Haier’s High-End Brand Casarte: Can Multi-Branding Work? |
作者姓名:Baolong Ma; Rubing Bai; Su Liu; Hongwei Ma; |
商品類型:Case (Field) | 商品編號:9B20M203 |
出版日期:2020/11/30 | 內容長度:9 頁 |
In 2015, the management of Haier Group (Haier), a Chinese company that designed, developed, manufactured, marketed, and serviced home appliances, faced a dilemma. Established in 2007, Casarte, Haier’s high-end sub-brand, had sustained only a mediocre performance from 2007 to 2014, and its sales revenue had remained low. Had brand cannibalization occurred between Haier’s mid-range to high-end products and Casarte’s high-end offerings? Should Haier .....more
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The Qingdao International Beer Festival (Simplified Chinese version) |
作者姓名:Su Liu; Alex Beamish; Hailing Liu; |
商品類型:Case (Field) | 商品編號:9B20MC081 |
出版日期:2020/11/25 | 內容長度:13 頁 |
Holding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the market .....more
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The Qingdao International Beer Festival |
作者姓名:Su Liu; Alex Beamish; Hailing Liu; |
商品類型:Case (Field) | 商品編號:9B20M081 |
出版日期:2020/04/28 | 內容長度:12 頁 |
Holding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the market .....more
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